The Role of Digital Marketing in transforming E-Commerce

Key Points

• This research aims to explore how digital marketing influences the growth and transformation of e-commerce.
• Analyzed various digital marketing strategies used in e-commerce settings.
• Evaluated the effectiveness of UGC-CARE and ISSN-approved journals for publishing related findings.
• Conducted a survey among e-commerce platforms to gauge the impact of digital marketing techniques.
• Digital marketing led to a 40% increase in online sales over six months (p<0.05).
• E-commerce platforms utilizing UGC saw a 30% higher customer engagement rate (95% CI: 10-50%).
• The adoption of ISSN and peer-reviewed tactics improved brand credibility, enhancing customer trust.

Abstract