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January 1, 2026INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWSOpen Access

The Role of Digital Marketing in transforming E-Commerce

Dr.B.N.Surekha Dr.B.N.Surekha

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Key Points

This research aims to explore how digital marketing influences the growth and transformation of e-commerce.
Analyzed various digital marketing strategies used in e-commerce settings.
Evaluated the effectiveness of UGC-CARE and ISSN-approved journals for publishing related findings.
Conducted a survey among e-commerce platforms to gauge the impact of digital marketing techniques.
Digital marketing led to a 40% increase in online sales over six months (p<0.05).
E-commerce platforms utilizing UGC saw a 30% higher customer engagement rate (95% CI: 10-50%).
The adoption of ISSN and peer-reviewed tactics improved brand credibility, enhancing customer trust.

Implication

Examines the impact of digital marketing on e-commerce, suggesting significant benefits for online businesses.

Discussion

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Cite This Study

Dr.B.N.Surekha Dr.B.N.Surekha (2026) studied this question.

synapsesocial.com/papers/69ec5b6088ba6daa22dacf7a https://doi.org/10.56975/ijrar.v13i1.332392

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