MAX communication, exploitation, and dissemination Plan. Deliverable D6.1 of the HORIZON-EUROHPC-JU-2021-COE-01 project MaX (101093374)

As MAX enters its third phase, we have taken into account the lessons learnt from the previous iteration and outlined a comprehensive Communication Plan that seeks to adapt, engage, and innovate. Guided by three core strategic pillars - Stakeholder Engagement (Pillar 1), Training and Education (Pillar 2), and Communication, Dissemination and Exploitation (Pillar 3) - we aim to push our reach further and more effectively than before. All pillars will be coherent with a broader strategy developed in collaboration with other CoEs, NCCs, and CASTIEL2.In the face of global changes and digitalization, our Stakeholder Engagement has never been more vital. We will proactively create and distribute content showcasing the project's milestones and future directions, enhancing our relationships with stakeholders and the broader MAX community.We are stepping up our Training and Education initiatives, with a strong collaboration with WP5 Training & community engagement within the HPC ecosystem and regular webinars, and a new collaboration with primary educational institutions to embed MAX learning contents in their curricula. Our mission is to foster the adoption of MAX resources in various sectors.Lastly, our pillar on Communication, Dissemination, and Exploitation strives to accentuate the transformative potential of MAX. We are committed to strengthening the MAX brand, promoting inclusivity and gender-balance in our communication strategy, and synergizing efforts with supercomputing and HPC centres and other European Flagship projects. Exploring new trends in outreach like interactive, augmented reality strategies, we are poised to bring the excitement of MAX work to a global audience. By increasing the visibility of the MAX CoE efforts, opportunities and achievements we will facilitate the uptake and exploitation of the MAX codes and other achieved results.In these times of rapid change, we are making concerted efforts to ensure MAX remains not just accessible, but also engaging and inspiring. This Communication Plan is a roadmap to how we intend to stay connected and impactful, with an eye on building a stronger MAX community and shaping the future of computational materials science.