Key points are not available for this paper at this time.
Journal Article Children's Responses to Repetitive Television Commercials Get access Gerald J. Gorn, Gerald J. Gorn Search for other works by this author on: Oxford Academic PubMed Google Scholar Marvin E. Goldberg Marvin E. Goldberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 4, March 1980, Pages 421–424, https://doi.org/10.1086/208785 Published: 01 March 1980 Article history Received: 01 June 1977 Revision received: 01 May 1979 Published: 01 March 1980
Gorn et al. (1980) studied this question.