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Journal Article Children's Responses to Repetitive Television Commercials Get access Gerald J. Gorn, Gerald J. Gorn Search for other works by this author on: Oxford Academic PubMed Google Scholar Marvin E. Goldberg Marvin E. Goldberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 4, March 1980, Pages 421–424, https://doi.org/10.1086/208785 Published: 01 March 1980 Article history Received: 01 June 1977 Revision received: 01 May 1979 Published: 01 March 1980
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Gorn et al. (1980) studied this question.
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