Toward Understanding Attitude Structure: A Study of the Complimentarity of Multi-Attribute Attitude Models

Key Points

• The study aims to propose an alternative selection method for attitude models that enhances predictive usefulness.
• Introduces multi-attribute attitude models as alternatives to traditional models.
• Evaluates the effectiveness of multiple models rather than favoring one.
• Focuses on the managerial implications of improved predictive results.
• Suggests that the proposed method provides more comprehensive and useful insights.
• Demonstrates a potential increase in the applicability of predictive results.
• Indicates that traditional 'goodness of fit' measures may limit research utility.