Abstract: The surge in assets under the control of many fund homes is indicative of the fast growth of the Indian mutual funds business. For investors who are risk averse, mutual fund investment is a safer option because it is far less dangerous than making investments in stocks. The purpose of this article is to identify the variables influencing investors' decisions on mutual budgets. This study looks into the driving forces behind traders' investing decisions within the sector of mutual funds. A dependent questionnaire was used to gather primary data from 213 respondents using a descriptive study design. To assess the data and ascertain the significance of different elements, statistical procedures like correlation, the chi-square test, the U test, also known as the and the Kruskal Wallis analysis were employed. Monetary understanding, stability and honesty, chance and yield, and simplicity were shown to be among the most crucial elements an investor will take into account when making mutual fund investment. The results will assist mutual fund firms in identifying the areas that need improvement, as well as in enhancing their marketing and promotion tactics. It will help mutual fund companies develop innovative products that align with traders' preferences.
Vijayakumar S R (Thu,) studied this question.
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