What question did this study set out to answer?

This article aims to uncover the variables that influence investor decisions regarding mutual fund investments.

June 1, 2026Open Access

A Study on Factors Influencing Investor's Preference in the Etf Mutual Fund

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Descriptive study identifies key elements affecting investor decisions in mutual fund investments, suggesting improvements for firms.

This article aims to uncover the variables that influence investor decisions regarding mutual fund investments.
Descriptive study design utilizing a dependent questionnaire
Primary data collection from 213 respondents
Statistical analyses including correlation, chi-square test, U test, and Kruskal Wallis analysis
Monetary understanding, stability, honesty, chance and yield, and simplicity are critical factors in investment decisions.
Statistical analysis yielded significant insights on how these factors impact investor preferences.
Findings will help mutual fund companies enhance marketing strategies and product development.

Vijayakumar S R (2026) studied this question.

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