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This research analyzes the factors that influence individual investors' decisions in mutual funds.

May 6, 2026Open Access

A Study on Factors Influencing Investment Decisions in Mutual Funds

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Descriptive research examines factors that affect investment decisions in mutual funds, suggesting financial literacy aids investor behaviour.

This research analyzes the factors that influence individual investors' decisions in mutual funds.
Descriptive research design used to examine investment decisions
Primary data collected from 100 respondents via structured questionnaire
Data analyzed using percentage methods and presented in tables
Investors prefer low-risk investment options
Income, age, financial awareness, and advisory support significantly influence investment decisions
Financial literacy is important for improving investor behaviour

Omkar Ganesh Kawale (2026) studied this question.

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Descriptive research examines factors that affect investment decisions in mutual funds, suggesting financial literacy aids investor behaviour.