What question did this study set out to answer?

This research aims to identify the factors influencing investment decisions and preferences in mutual funds.

April 17, 2026Open Access

Factors Influencing Investment Decision in Mutual Funds

View Full Paper

Ask AI

Bookmark

Authors

This analysis reveals factors affecting investment choices in mutual funds, suggesting improvements for marketing strategies.

This research aims to identify the factors influencing investment decisions and preferences in mutual funds.
Analyzed investor behavior regarding equity funds and market conditions.
Examined the impact of savings volume and risk profiles on mutual fund choices.
Investigated elements affecting mutual fund preferences and assessment criteria.
Investors show hesitation to invest in equity funds during market downturns.
Marketing costs do not lead to increased investor preference despite market stability.
Factors such as liquidity, flexibility, consistent returns, and tax benefits significantly impact decisions.

Vivek Sharma (2026) studied this question.

View Full Paper

Ask AI

Bookmark