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James W. Gentry | Synapse
JW
James W. Gentry
Consumer Behavior in Brand Consumption and Identification
École Pratique des Hautes Études
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About
Research focus
Consumer Behavior in Brand Consumption and Identification
Impact
433 pubs · 9,079 cites · h-index 45
Affiliations
École Pratique des Hautes Études
University of Nebraska–Lincoln
The Ohio State University
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