Retraction: How organizations create employee based brand equity: mediating effects of employee empowerment

Key Points

• Employee empowerment enhances brand equity within organizations, indicating its importance in brand management efforts.
• The study highlighted the mediating effects of employee empowerment on brand perception, showing potential impact on marketing strategies.
• This research utilized a survey method to analyze responses from employees in various organizations across sectors.
• The findings emphasize the significance of empowering employees, which may lead to improved brand loyalty and overall brand equity.