Upon conducting a systematic literature review on materials published between the years 2000–2024, this review aims to analyze the trends and persistent gaps in the field of e-commerce, including emerging areas of opportunities. This synthesis of the existing body of work reveals significant areas of change pertaining to mobile commerce, social commerce, and hyper-personalization, alongside ongoing issues in cybersecurity, logistics, and consumer trust. There exist numerous opportunities for the application of AI, blockchain technology, and sustainability practices for enhanced customer experience as well as operational efficiency. This document offers critical information to scholars, industry professionals, and policymakers operating in the ever-changing ecosystem of e-commerce.
Nour et al. (Fri,) studied this question.
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