Modern Sustainable companies must combine economic interests (costs, profitability), environmental interests (face the risks of global warming) and social ones (generate well-being for people related to the company). This approach requires that efforts related to environmental impact would not only be "less harmful" but "very positive". Currently, products called as "green" are advertised as such to sell more, leaning towards an image of involvement with ecology and the environment are more appreciated by the population, especially if they are in an age group willing to pay more for a certain item if it has been produced under parameters of sustainability and ecology. Companies try to blend in with the green cause but some of them "cheat" and sell themselves as aware and involved, but they only show a "false interest" in this through greenwashing. This paper explores this conduct from an educational and ethical perspective and possible solutions.
Jauregui-Contreras et al. (Tue,) studied this question.