Generative Artificial Intelligence (AI) is reshaping the creative landscape by assisting humans in domains such as visual arts, writing, music, design, and education. This paper explores how generative AI contributes to idea generation, speeds up creative workflows, and democratizes artistic expression. At the same time, it highlights key challenges, including ethical issues around originality, authorship, and the tendency of AI to create repetitive or homogenized content. By analyzing multiple studies, the paper investigates AI’s potential as a collaborative partner for humans while emphasizing the importance of maintaining balance between machine assistance and human intuition. The study concludes with insights into the responsible integration of AI into creative practices for sustainable innovation.
Soni et al. (Sun,) studied this question.