IP Adaptation Strategies in Film: A Case Study of Ne Zha 2 (2025)

Ne Zha 2 (Ne Zha: Mo Tong Nao Hai, 哪吒之魔童闹海, 2025) is a prime example of the modernization of traditional literary intellectual property (IP). It has achieved the highest box office gross in Chinese cinematic history and ranks among the top five highest-grossing films globally. This article uses a case study approach to examine the adaptation strategies of Ne Zha 2 (2025), offering strategic insights for future film adaptations. The analysis focuses on four key dimensions—character, plot, theme, and esthetics—to explore how these elements contribute to the film’s adaptation. The findings reveal that the film strikes a balance between intertextuality and innovation, achieved through multidimensional character development, narrative subversion, contemporary thematic reinterpretation, and sophisticated esthetic techniques. By maintaining the emotional connection to the classical IP, the adaptation not only delivers stunning visual spectacles but also provides a culturally immersive experience, revitalizing traditional mythology with contemporary relevance.