Ways to increase the competitiveness of an enterprise in human capital management

The article explores the category definition approaches of human capital and its internal structure components. It is noted that in Ukrainian enterprises there are active processes of human capital transformation, which are associated with the external and internal environment digitalization. It has been proven that the components of human capital are the most important objects of effective management, which make it possible to form strategic vectors, aimed at increasing competitiveness and achieving profit maximization. As the confirmation, a method for calculating the integral competitiveness index of the enterprise, taking into account human capital, is proposed. The close relationship between the competitiveness of the enterprise and use of digital technologies, artificial intelligence, and unique human capital resources is substantiated. A level determination algorithm is proposed in competitiveness of the enterprise, taking into account human capital. Installed, that the implementation of digitalization measures and the use of artificial intelligence will help optimize internal business processes, change routine tasks to automated ones, make personnel management more flexible and adaptive. All of the above measures will contribute to the attraction of potential, talented employees. In a general sense, they will lead to an increase in the competitiveness of human capital. It is noted that human capital indicators are basic components of effective management at the enterprise. This is the basis for changing the strategic vector of development, which is aimed at obtaining the maximum possible profit at the optimal cost level, with the possibility of using intangible assets. The article demonstrates the important role of investments in the formation of human capital. It is thanks to them that it is possible to effectively implement innovative projects at the enterprise. A method for assessing the competitiveness of an enterprise taking into account human capital is proposed.