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October 2, 2025American Journal of Economic and Management Business (AJEMB)0 citationsOpen Access

Impact of Price Perception, Advertising, and Product Quality on Repurchase Intentions for Super Bihun

The Influence of Price Perception, Advertising, and Product Quality on Repurchase Intention of Super Bihun Products in Bandung City

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Authors

UKUmu KulsumANAbdul Ahmad Hafidh Nurmansyah

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Overview

Observational analysis revealed significant impacts of price perception and advertising on repurchase intention in Bandung City, suggesting important consumer behavior trends.

Key Points

  • Price perception positively affects repurchase intention of super bihun products, enhancing customer loyalty.
  • Advertising shows a significant role in influencing repurchase intention, underlining the effectiveness of marketing strategies in Bandung.
  • Product quality has a strong positive influence on repurchase intention, emphasizing the need for maintaining high standards.
  • The combined effects of price perception, advertising, and product quality demonstrate their collective importance in driving consumer behavior.

Cite This Study

Kulsum et al. (2025) studied this question.

synapsesocial.com/papers/68de6f3f83cbc991d0a22d92https://doi.org/10.58631/ajemb.v4i10.314
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