Observational analysis revealed significant impacts of price perception and advertising on repurchase intention in Bandung City, suggesting important consumer behavior trends.
Key Points
Price perception positively affects repurchase intention of super bihun products, enhancing customer loyalty.
Advertising shows a significant role in influencing repurchase intention, underlining the effectiveness of marketing strategies in Bandung.
Product quality has a strong positive influence on repurchase intention, emphasizing the need for maintaining high standards.
The combined effects of price perception, advertising, and product quality demonstrate their collective importance in driving consumer behavior.