Ethnomethodological Perspective Exploration On Generation Z Travel Behavior Patterns In Cafes

This research is driven by the shift in consumer behavior of Generation Z in using public spaces, especially cafes, as places to travel, work, socialize, and relax. This phenomenon raises questions about how Generation Z's travel behavior patterns are reflected in the use of cafes as transit spaces. This research method adopts an ethnomethodological approach to explore the travel behavior patterns of Generation Z in cafes. Using participatory observation and in-depth interviews, the study aims to understand how Generation Z utilizes café space in the context of their travels. The aim of the study was to gain an in-depth understanding of how Generation Z interacts with the café space in the context of their travels, as well as to identify factors influencing their preferences and behavior in the café environment. The results of this study are expected to provide valuable insights into how Generation Z utilizes café space in the context of their travels, as well as the implications that may arise in designing café experiences that better suit their needs and preferences. Thus, this research is expected to make a significant contribution in understanding the travel behavior patterns of Generation Z in this digital era.