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The globalization of the film industry has substantially increased the number of movie posters created for promotional purposes in domestic and international markets.This study explores the differences in visual elements in Chinese and American movie posters, focusing on narrative themes and visual symbolic language.This study analyzes the top 50 domestic movies in both countries in terms of total box office revenue, as indicated on the Chinese Cat's Eye and United States' Box Office Mojo box office charts.Subsequently, the SPSS (Statistical analysis software) is used to assess the visual elements of the movie posters using credibility analysis, frequency analysis, and chi-square test.Significant differences are found between Chinese and American movie posters in terms of subject matter, title text and its orientation and position, and the main image and its tonal performance.No significant differences are found in terms of the image narrative, title color, form of content expression, and number of characters shown in posters.Differences are observed in regional cultural characteristics, typeface colors, and graphic elements.Incorporating local traditional culture and national preferences into the design of movie posters can illustrate the strong historical and cultural connotations of a country, promote international cultural exchanges, and overcome the limitations of linguistic symbols in conveying information.This research explores the possibility that in this era of digital media, Chinese and American online movies can influence each other's development, contributing to transnational, cross-cultural, and cross-media exchange.
Wang et al. (Tue,) studied this question.