Analysis of Short Video Marketing and Consumer Purchase Intention

Short videos have emerged as a crucial marketing tool for numerous firms to captivate consumers. This study aims to explore the influence of short video marketing on consumers' purchase intention. This paper initially examines previous studies and explores the current comprehension and theoretical structure of short video marketing's impact on customers' purchase intention. Through the examination of past research findings, we can gain a more comprehensive understanding of the function and impact of short video marketing in current research analysis to collect and analyze consumers' perspectives and purchasing intentions regarding short video marketing. This study examines the influence of short video marketing on consumers' desire to purchase by analyzing the collected data. The analysis results will provide empirical evidence on the impact of short video marketing, enhancing the comprehension of the role of short video marketing in consumers' purchase decision-making.