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In this study, we sought to identify the influence relationship between SNS tourism information characteristics, tourist destination image, and visit intention. First, SNS tourism information characteristics were found to have a statistically positive effect on the cognitive image, which is a component of the tourist destination image. In addition, emotional images were also found to have a significant influence. Therefore, continuous and thorough tracking and management of portal sites where contents related to SNS tourism information characteristics are communicated will be necessary. In particular, the reliability, vividness, convenience, and interactivity of the information sought through SNS have a relatively strong influence, so this should be reflected. Second, tourist destination image was found to have a positive influence on visit intention. Cognitive image is related to the core content of a tourist destination and will require significant changes in tourism content. Emotional images can be strengthened through the creation of a tourist-friendly environment and systematic management of tourist destination.
Nguyen et al. (Tue,) studied this question.