Analysis and Research on University Enrollment Promotion in the Era of Artificial Intelligence

Enrollment promotion plays a crucial role in the development of universities, serving as not only the primary means of attracting high-quality students but also as a guarantee for the steady growth of universities. Given the challenges that universities often face during the enrollment season, such as intense competition for students, difficulties in recruitment, and concerns about the quality of incoming students, this paper combines specific university promotional examples to analyze the strengths and weaknesses of universities in online promotion.Addressing the existing issues, this paper proposes fundamental strategies and measures for enrollment promotion, focusing on three aspects: implementing precise targeted promotion, building a professional enrollment team, and enhancing service awareness. These recommendations are intended to help universities better cope with various challenges in enrollment promotion, offering effective strategies and valuable insights to support high-quality and stable development in university enrollment promotion efforts.