Madonna versus “Mother Russia?” Visual Anthropology of Loneliness and Gendered Nationalism on Russian 2021–2023 Political Posters

Abstract This article is aimed at transdisciplinary (critical International Relations, visual anthropology, and existential philosophy) analysis of Russian gendered nationalism and masculine ontological insecurities. It explores and re-imagines how visual representations of “Mother Russia” became signifiers of the phallocentric voice of the Russian gendered state. What can return the voice back to the “invisible women”? I claim that the political activism of the singer Madonna in the spheres of resistance to warfare and protection of gender minorities may shed new light on hidden manipulations with masculine anxieties in modern Russia. Besides original empirics, the article proposes theoretical avenues to integrate into gendered nationalism studies research on what I call masculine “politics of loneliness.” I also look at the role such politics plays in constituting Russia's domestic narcissistic master narratives of the collective self and its frontiers with transnational celebrity activism. Based on feminism and narrative IR, this article investigates the “sociological dimension” of Russian loneliness. It examines the alienation of femininity as reflected on Russian street posters photographed during 2021–2023 and represented in the form of five “dialectical collages.”