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January 23, 20260 citations

Exposure to Food, Beverage, and Alcohol Advertising on Spanish-Language Television Among Children, Adolescents, and Adults in the US, 2022.

JLJulien LeiderChicago Department of Public Health RSRebecca M. SchermbeckChicago Department of Public Health JHJennifer L. HarrisUniversity of Connecticut

Key Points

The research aims to evaluate the extent of food and alcohol advertising exposure on Spanish-language television among different age groups.
Analyzed advertisements on Spanish-language television networks
Focused on content viewed by children, adolescents, and adults
Assessed the frequency and types of food and alcohol ads
Substantial exposure to food-related advertisements was identified
Notable presence of alcohol advertising targeted at younger audiences
Findings indicate the need for potential government intervention

Abstract

This study finds substantial food-related and alcohol advertising exposure on Spanish-language television, including among children and adolescents, suggesting a potential role for government policies.

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