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Synapse
February 2, 2026Psychology of Addictive Behaviors0 citationsOpen Access

Attention to alcohol advertising causes elevated consumption via increased alcohol-related craving.

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DRDaniel RudaizkyMMMahdi MazidiRWReinout Wiers

Key Points

  • This research aims to explore how attention to alcohol advertising affects drinking behavior and craving for alcohol.
  • Examined the causal relationship between alcohol advertisement attention and consumption.
  • Investigated the mediating role of alcohol-related craving.
  • Discussed potential interventions to reduce alcohol consumption influenced by advertising.
  • Attention to alcohol adverts significantly increases alcohol consumption.
  • Heightened craving for alcohol mediates the relationship between attention to adverts and consumption.
  • Targeted interventions may help mitigate advertising effects on consumption.

Abstract

These findings provide evidence that attentional allocation toward alcohol adverts causally influences alcohol consumption following advert exposure, mediated by its impact on alcohol craving. We discuss the implications of these findings for targeted interventions to mitigate the potentially harmful effects of alcohol advertising. (PsycInfo Database Record (c) 2026 APA, all rights reserved).

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Cite This Study

Rudaizky et al. (2026) studied this question.

synapsesocial.com/papers/6980fd60c1c9540dea80f26fhttps://doi.org/10.1037/adb0001120
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