In recent years, there has been a growing consumer shift toward natural and sustainable personal care products, driven by increased environmental awareness and health consciousness. This research proposes the development of a sustainable, multifunctional spray product formulated from Moringa oleifera, guided by the principles of the circular economy. The design process draws upon an empirical survey based on a questionnaire administered to 50 female respondents. Results revealed a significant demand for natural and environmentally friendly personal care products, particularly those enriched with antioxidant properties such as sprays intended for skin and lip application derived from Moringa oleifera. The proposed development model adopts the 4R framework (Reduce, Reuse, Recycle, Recover) to ensure environmentally conscious production. This includes the selection of sustainable raw materials, the application of green extraction technologies, the use of eco-friendly packaging, and the incorporation of consumer education. Moreover, residual biomass from the extraction process is innovatively utilized as a nutrient-dense supplement for animals and as organic fertilizer, thereby optimizing the value chain and minimizing environmental impact. This integrative approach presents a novel and comprehensive strategy for sustainable innovation in the personal care industry, balancing economic viability with environmental stewardship and social responsibility.
Elvitasari et al. (Fri,) studied this question.