Abstract Purpose To identify and evaluate consumer-informed strategies that online exercise leaders can use to enhance engagement in online exercise classes for people living with cancer, using social identity leadership theory as a guiding framework. Method We used a participatory design involving adults with a history of blood cancer. Fourteen participants attended online co-design workshops to generate strategies that online exercise leaders could use to demonstrate their engagement in the four aspects of social identity leadership. Twenty-nine unique strategies were identified and thematically grouped using both social identity leadership theory and inductive analysis. These strategies were then rated by 18 participants on their potential to enhance commitment and appeal (0–100 scales). Results Strategies were categorised into four domains-The SIGN Framework: Social support and connection, Individualisation and inclusion, Goals, monitoring and feedback, and Novelty. The highest-rated strategies primarily fell within the Individualisation and inclusion and Goals, monitoring and feedbac k domains, including tailoring exercises, setting personalised goals, adapting sessions based on well-being, and providing regular feedback. These behaviours aligned with the social identity leadership process Identity advancement, whereby leaders act in the group’s interest by supporting group members’ needs and progress. Qualitative findings highlighted that leaders who validate individuals’ needs and preferences strengthen their sense of inclusion and group belonging. Strategies involving Social support and connection (e.g., establishing group rules) and Novelty (e.g., weekly themes) were appreciated by some participants but received more mixed ratings. Conclusion Online exercise leaders who act in the group’s interest and offer personalised support may enhance engagement and group identification among cancer survivors. The SIGN framework offers a practical guide for translating social identity leadership into online exercise settings. Implications for cancer survivors Supporting exercise leaders to apply social identity leadership strategies may increase motivation, connection, and long-term participation in online programs for cancer survivors.
Short et al. (Fri,) studied this question.