HRMARS - This article springs from an exploration of the richness and complexities of globalization and its dynamic interplay impacting Peruvian cultural identity, expressed through its vibrant festive traditions. This is a two-section article; the first section, introduces the term “globalization” starting from the analysis of the past to its current development. It also addresses how Peruvian people feel about facing the present challenges of globalization; how Peruvian cultural identity negotiates its complexities. The second section introduces “globalization” from Homi Bhabha’s viewpoint and the issues surrounding cultural authenticity, cultural preservation and cultural erosion. Cultural identity is a hot topic currently, that has brought many different viewpoints for debates; from social science, anthropology, psychology, cultural studies, etc. This article concludes with a brief explanation of the comparison of both sections, and new remarks with regard to Peru taking an opportunity to form part of the world stage, assessing the risk between commodity, heritage, profits, and identity. The challenge is how Peru today promotes its cultural traditions, without losing its soul.
Patron et al. (Thu,) studied this question.