This review article examines the evolving interaction of green marketing issues and the agricultural sector of Azerbaijan, which attempts to modernize its agricultural sector, including agri-food systems, but with compliance to global standards of sustainability. This paper presents a systematic review of scholarly articles, policy reports, and cases in order to explore the reality of the green marketing situation in Azerbaijani agriculture and reveal the issues of barriers, enablers, and gaps. It is grounded on applicable theoretical frameworks such as stakeholder theory, environmental and consumer behaviour models. This review reveals that inadequate institutional infrastructure, non-existence of consumer awareness and the lack of eco-certification of schemes are major constraints whereas policy interest, digitalization and export potential are strategic opportunities. Comparative perspective places Azerbaijan in the context of the global marketing environment of the green and points out major incompatibilities as well as the areas of convergence. This paper presents recommendations on the policies such as development of national eco-labelling program, inclusion of the green marketing in the agricultural policies, and more competent stakeholder education and capacity building. This review also adds to body of knowledge on how to achieve sustainable development in post-Soviet regions and provides a pragmatic information that can be useful to the practitioners and policymakers who want to make the agri-food sector in Azerbaijan more competitive and ecologically sound.
Mehdiyev et al. (Sun,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: