How Do Content Producers Respond to Engagement on Social Media Platforms?

Key Points

• This research investigates the impact of engagement on users' behavior on social media platforms.
• Conducted a large-scale field experiment using Twitter
• Tracked user engagement and behavior changes
• Analyzed data to assess the effects of likes and comments
• Increased engagement leads to higher user activity
• Engagement positively influences content sharing behavior
• Behavioral changes persist beyond the initial engagement