Knitting and crochet in My Weekly, Woman's Weekly, and Woman's Own, 1914-1918: patriotism, productive leisure, and profit

Key Points

• The research investigates how knitting and crochet were presented in women's magazines during WWI and their effects on public sentiment.
• Content analysis of My Weekly, Woman's Weekly, and Woman's Own from 1914 to 1918
• Identification of themes related to patriotism and productive leisure
• Examination of economic implications of crafts featured
• Knitting and crochet promoted as patriotic activities during the war
• Increased magazine sales attributed to wartime crafting guidance
• Highlighting of women’s productive roles in supporting the war effort through leisure activities