Effects of nudges categorized through Construal Level Theory on vegetarian meal choices: A large field experiment

Key Points

• Nudges significantly impact vegetarian meal choices among participants, enhancing overall dietary decisions.
• The study utilized a large field experiment with diverse international participants to assess the impact on meal choices.
• Analysis based on construal level theory provided insights into how framing influences decision-making in dietary choices.
• Findings highlight the potential of behavioral interventions to promote healthier eating habits within various populations.