Influence of Socio-economic and Communication Factors on Bio-fertilizers Knowledge and Adoption among Paddy Farmers in Vellore District of Tamil Nadu, India

Key Points

• Knowledge adoption of bio-fertilizers varies based on socio-economic factors, influencing farmer practices.
• Effective communication significantly impacts the understanding and use of bio-fertilizers among farmers.
• Paddy farmers in Vellore District show differing levels of bio-fertilizer knowledge linked to their socio-economic status.
• Enhancing communication strategies may support better bio-fertilizer adoption in the agricultural sector.