Profiling the user types of instant messaging app from the uses and gratification theory approach

Key Points

• User types significantly differ in their communication patterns, revealing distinct needs and motivations.
• Key findings indicate three main user types: socializers, task-oriented, and information seekers with varied engagement levels.
• Profiling user types employs the uses and gratification theory to understand motivations and needs effectively.
• Insight into user types may enable developers to enhance instant messaging app features, ensuring user satisfaction.