Embedding engineering literacy into undergraduate business education: A multi-method study of program models and effectiveness

Key Points

• Engineering literacy is integrated into business education, showing positive effects on student engagement and learning outcomes.
• Key evidence indicates that 85% of students reported increased confidence in engineering concepts after intervention.
• Assessment through a multi-method study framework examined various models of program implementation and outcomes.
• Findings highlight the need for curricula that bridge engineering and business, suggesting a shift in educational approaches.