Leveraging AI-enabled knowledge capabilities for new product performance: Evidence from manufacturing SMEs in emerging economies

Key Points

• Improved product performance is linked to AI-enabled knowledge capabilities and innovation processes.
• The findings show a 35% increase in market success for products leveraging these AI tools.
• Analysis of manufacturing SMEs in emerging economies highlights the role of AI in accessing market trends.
• This suggests a need for enhancing AI strategies to boost product outcomes in small and medium enterprises.