Guiding generation Z to healthier beverages: Exploratory comparative RCT findings on four front-of-package labels in a policy-gap context

Key Points

• Generation Z shows a preference for healthier beverage options with clear labeling.
• The randomized controlled trial revealed significant differences in beverage choices among four labeling styles.
• Assessment involved comparing the effectiveness of front-of-package labels on guiding healthier choices in various scenarios.
• Findings suggest policy adjustments could enhance label effectiveness in promoting better beverage options.