The Algorithm Mayor: How TikTok Reshaped Political Campaigning in the 2025 NYC Election

Key Points

• TikTok's algorithm reshaped engagement metrics and political campaigning strategies, driving new voter turnout.
• Increased social media presence led to greater engagement amongst younger voters, boosting participation.
• Observational analysis focused on campaigning approaches during the 2025 election in New York City, influencing strategy shifts.
• Highlights the need for candidates to adapt their strategies to digital platforms, reflecting evolving voter behavior.