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March 10, 2026International Journal of Management Concepts and Philosophy0 citations

Integrating the Indian Knowledge System into Modern Marketing: A Case Study of Patanjali Ayurveda and FabIndia

SKSneha KapoorRSRajiv SindwaniAKAshwarya Kapoor

Key Points

  • The aim is to explore how traditional Indian knowledge systems can be integrated into modern marketing strategies.
  • Conduct case study of Patanjali Ayurveda and FabIndia's marketing approaches
  • Analyze the incorporation of cultural and sustainable elements into branding
  • Evaluate consumer response to these strategies
  • Patanjali Ayurveda successfully uses traditional practices in marketing, increasing brand loyalty
  • FabIndia enhances customer engagement by promoting Indian artisans and sustainability
  • There is a positive consumer response to brands that reflect cultural heritage

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Cite This Study

Kapoor et al. (2025) studied this question.

synapsesocial.com/papers/69af944f70916d39fea4b5f4https://doi.org/10.1504/ijmcp.2025.10076864
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