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January 1, 2025International Journal of Management Concepts and Philosophy

Integrating the Indian Knowledge System into Modern Marketing: A Case Study of Patanjali Ayurveda and FabIndia

Sneha Kapoor Rajiv Sindwani Ashwarya Kapoor

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Key Points

The aim is to explore how traditional Indian knowledge systems can be integrated into modern marketing strategies.
Conduct case study of Patanjali Ayurveda and FabIndia's marketing approaches
Analyze the incorporation of cultural and sustainable elements into branding
Evaluate consumer response to these strategies
Patanjali Ayurveda successfully uses traditional practices in marketing, increasing brand loyalty
FabIndia enhances customer engagement by promoting Indian artisans and sustainability
There is a positive consumer response to brands that reflect cultural heritage

Implication

Integrative analysis demonstrates marketing impacts of Indian knowledge systems in Ayurveda and sustainable practices.

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Cite This Study

Kapoor et al. (2025) studied this question.

synapsesocial.com/papers/69af944f70916d39fea4b5f4 https://doi.org/10.1504/ijmcp.2025.10076864

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