Algilanan Dişsal Presti̇ji̇n Tüketi̇ci̇ler İçi̇n Önemi̇: Otel İşletmeleri̇ Açisindan Bi̇r İnceleme (The Importance of Perceived External Prestige for Consumers: A Review From the Perspective of Hotel Businesses)

Key Points

• This research aims to explore how perceived external prestige influences consumer perceptions and behaviors in the hotel industry.
• Review of existing literature on perceived external prestige and its effects on consumer behavior in hospitality.
• Analysis of stakeholder interactions during service delivery in hotel operations.
• Evaluation of consumer responses to perceived prestige cues in hotel branding.
• Higher perceived external prestige correlates with improved consumer trust and loyalty in hotel selection.
• Hotels with strong external prestige attract a more diverse clientele and can command premium pricing.
• Consumers often view high-prestige hotels as providing superior service quality and experience compared to competitors.