Abstract This qualitative study analyses recruitment texts from ten Chinese AI firms using grounded theory, NVivo , and network visualisation to identify meta-memes that structure competitive recruitment signalling. The findings demonstrate how recruitment memes replicate across firms of different sizes, revealing differentiated signalling strategies under resource constraints and extending signalling theory towards a memetic intelligence perspective. By conceptualising recruitment texts as replicable informational units, this study extends traditional signalling theory and competitive intelligence research towards a memetic intelligence perspective. It contributes a micro-textual explanation of how competitive signals diffuse, stabilise, and evolve within technology-intensive labour markets.
Guan et al. (Tue,) studied this question.
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