From the perspective of emotional diffusion, this study explores the emotional characteristics, evolution cycles, and diffusion effects of online collective behavior among college students. Based on an analysis of microblog data from six campus-related online incidents, the findings indicate that disgust is the dominant emotion in such behavior. Emotional evolution is significantly influenced by incident type and university response strategies, often shifting from specific events to criticism of management systems. Emotional intensity notably affects diffusion outcomes, with high-intensity content more likely to resonate. The study suggests that campus public opinion governance should shift from control to trust management, guiding emotions through information transparency and institutional dialogue to build resilience within the campus community.
GU Yinan (Thu,) studied this question.