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January 23, 2013Journal of Marketing ResearchOpen Access

Price and Advertising Effectiveness over the Business Cycle

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Authors

HHHarald J. van HeerdeMGMaarten J. GijsenbergMDMarnik G. Dekimpe

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Heerde et al. (2013) studied this question.

synapsesocial.com/papers/69d7c5b0e57cdc1cc9ae2c03https://doi.org/10.1509/jmr.10.0414
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