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April 11, 2026International Journal of Mobile Communications0 citations

Social media influence and greenwashing concerns: determinants of green food purchasing decisions among university students in China

DTDimitrios TatsisJZJian Zhang

Key Points

  • The aim is to identify the factors influencing green food purchasing decisions among university students in China, particularly in relation to social media and greenwashing.
  • Survey design targeting university students in China
  • Assessment of social media influence on purchasing choices
  • Analysis of greenwashing perceptions and concerns
  • Higher awareness of social media influences green purchasing decisions
  • Concerns about greenwashing impact student trust in food brands
  • Students show preference for sustainable and eco-friendly food options

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Cite This Study

Tatsis et al. (2026) studied this question.

synapsesocial.com/papers/69d9e62078050d08c1b7654ehttps://doi.org/10.1504/ijmc.2026.10077555
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