The Ripple Effect of Platform Quality Controls in a Submarket: Evidence from a Secondhand Marketplace

Key Points

• This research examines the effects of platform quality controls in a secondhand marketplace.
• Analyzed adopter and nonadopter responses to quality control measures in a marketplace context.
• Evaluated both carryover and spillover effects among users.
• Quality controls positively influenced experiences for adopters.
• Nonadopters experienced U-shaped spillover effects from these quality controls.