November 1, 1998Journal of Marketing Research212 citations

Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences

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Abstract

Prior research has focused on early entrant advantage rather than on theories that explain and predict how late entrants can surpass the early entrant's performance. In this research, the authors p...

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Shi et al. (Sun,) studied this question.

synapsesocial.com/papers/6a080573ad370a6b44ddea05 https://doi.org/https://doi.org/10.2307/3152161

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