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February 1, 1982Journal of Marketing Research221 citations

The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality

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EFEdward F. Fern

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Edward F. Fern, The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality, Journal of Marketing Research, Vol. 19, No. 1 (Feb., 1982), pp. 1-13

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Edward F. Fern (1982) studied this question.

synapsesocial.com/papers/6a0abbe8334bc3615dac992fhttps://doi.org/10.2307/3151525
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